Modell “Baseball” animatic


Rough animatic concept for the Modell spot. Bit more frames than usual, but we got rolling on the action and couldn’t be stopped.

Sample frames with a single spot color and heavy shadows. Heavy shadows can help action read at a distance even when line clarity drops, and the spot color allows us to direct the eyes effectively.

We’re going with  spot colors on the character design as a whole. The bat which cracks is white, but the bat he picks up in the Modell’s store is Modell red. Dig?